Post by account_disabled on Dec 14, 2023 0:55:28 GMT -8
The term Ventarketing which, as you may have noticed, is a combination of the words sales + marketing, represents of objectives, metrics and processes to drastically increase the efficiency of customer acquisition. . This term comes from the English Smarketing Sales + Marketing . The good news is that companies truly dedicated to content marketing are already one step ahead in the implementation of Ventarketing, since a good content strategy goes beyond just drawing the public's attention. Through content mapping in the funnel it is possible to accompany it until the purchase decision is made (or almost), which naturally brings the marketing and sales departments closer together.
And you don't just need to believe what I say: according to a study Phone Number List by Aberdeen Group, organizations with aligned marketing and sales teams "achieve 20% annual growth in their turnover while the others saw their turnover fall 4% year on year ". But what is really needed to implement a Marketing strategy? 1. Everyone speaking the same language In "traditional" companies it is incredible the abyss that sometimes exists between the marketing and sales departments. One department simply does not know how the other works and they basically speak "different languages" within the company.
In the end: Who is the ideal client? What is the objective of the other department? Which marketing actions have the most impact on sales? What is the length of the sales cycle? When both departments fail to answer questions like these, there is a loss of information , alignment, and efficiency in the process. A marketing team that focuses only on producing content — for an audience it considers to be the ideal one — does little to help the sales team. At the same time, a sales team that takes marketing as a subordinate department, which only serves to make pretty flyers to help with the sale, is not helping the acquisition process at all.
And you don't just need to believe what I say: according to a study Phone Number List by Aberdeen Group, organizations with aligned marketing and sales teams "achieve 20% annual growth in their turnover while the others saw their turnover fall 4% year on year ". But what is really needed to implement a Marketing strategy? 1. Everyone speaking the same language In "traditional" companies it is incredible the abyss that sometimes exists between the marketing and sales departments. One department simply does not know how the other works and they basically speak "different languages" within the company.
In the end: Who is the ideal client? What is the objective of the other department? Which marketing actions have the most impact on sales? What is the length of the sales cycle? When both departments fail to answer questions like these, there is a loss of information , alignment, and efficiency in the process. A marketing team that focuses only on producing content — for an audience it considers to be the ideal one — does little to help the sales team. At the same time, a sales team that takes marketing as a subordinate department, which only serves to make pretty flyers to help with the sale, is not helping the acquisition process at all.